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By Chris Marchand
The City of Dryden’s financial support of its winter festival activities which take place on the February Family Day long weekend have come to an end.
While no longer in a position to fund events, the Dryden Development Corporation (DDC) Marketing Coordinator Dana Soucie says the city will still do what it can to help individuals and groups who wish to continue hosting events with marketing efforts and the continued support of the www.drydenwinterfestival.ca website.
“It’s great for the quality in the community and everyone really seems to enjoy it,” said Soucie. “Unfortunately, due to budget constraints we’ve had to look at our core services and what we do within the city and it was identified that we’d have to change how we went about the winter festival. We’re pulling out of the actual event organizing side of things. I’m here to support it as far as marketing efforts go.”
Soucie says there is potential for some existing non-city events, like the Kinsmen Ice Fishing Tournament, to benefit from greater marketing resources.
“There are lots of events that are happening all on their own, solo, without being under a festival umbrella and that some of those events struggle with the promotional and marketing support side of things,” said Soucie. “What I’d like to do is to take really great existing events and bring them under the Winter Festival banner and gain awareness and attraction for those events.”
Soucie says a few festival mainstays, the lakeshore sliding hill and skating rink, are unknowns at this point.
“They’re not ‘off-the-table’,” she said. “They’re still being looked at and how they’re going to happen I’m not sure about yet, but it’s something we’re looking at.”
Soucie urges any community member with an interest in organizing a Winter Festival event on Sunday, February 16 or Monday, February 17, 2014, to contact her at 223-4100 ext. 2, or by email at email@example.com.
To see a list of all the past events, please visit the festival website at www.drydenwinterfestival.ca.